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Whirlpool

™Connect to care

SUMMARY

A smart washing machine that turns care for your family into care for your community.

Swept up in the flurry and routine of everyday life, it’s easy to become blind to the value of the care we give and get every day. How could we use the technologies of smart appliances to help give care not only to our families, but to those around us?

We developed the Connect to care app to give more power to every load of laundry. Each time a Whirlpool customer does a loads of laundry, they can use the Connect to care app to make a donation to Habitat for Humanity and support their communities.

The Connect to care addition to Whirlpool®’s Smart Appliances app debuted at CES in 2015 and received notice from Fast Company, Good Housekeeping, and many others.