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VP/Group Dir, Creative Strategy


Vice President/Group Strategy Director

DigitasLBi is a modern-day and ever-evolving playground where a very diverse set of brilliant minds come together to plan, create and execute bold, award-winning ideas. We use data-inspired insight to set strategy that gives us the best chance of getting to great work that works hard to grow our clients’ brands. We believe in the power of creative storytelling and data-infused strategy is our tool-of-choice to get us there.

Right now, we’re looking for a brilliant VP/Group Strategy Director to drive these transformative solutions on exisiting clients, and new business efforts when required. That person should have an impressive track record in brand & creative strategy/account planning, with numerous examples of where they’ve made an impact in the past. They should be beloved by clients, past and present, for their professional value and personality.

The role demands an inspiring leader and coach for a small team of bright and ambitious planners, and the wider agency.

Sound like you? Read on for the details.

What you’ll do: 

As VP/Group Strategy Director, you’ll take ownership in driving the impact of our business, leading the charge for us to become a more influential partner to CMOs and CEOs through the quality of our strategic advise, creative ideas and implementation. Day to day, you’ll be tasked with:

  • Partnering with the Creative Director to provide inspiration and guidance for the Creative Department
  • Leading the charge to create and champion our own original organizing ideas, born out of solid brand and creative strategy, reducing our reliance on activating those of other agencies
  • Managing and mentoring mid-level planners and rising strategic talent
  • Serving as both an anchor and springboard for the other strategic capabilities: Media, Connections & Experience Planning, Decision Sciences (Data & Analysis). As well as allied strategy capabilities such as Social, Content, Tech/Digital Products & Services.
  • Acting as guardian angel for Relationship Leads (account service), a trusted partner to Clients, and an invaluable ally for the New Business department.

We’re looking for a VP/Group Strategy Director with outstanding experience that includes:

  • A Bachlelors degree and 10+ years of experience in marketing / comms / brand management or advertising/media agency related roles
  • 8 years minimum in account planning/brand strategy role, preferably in a creative agency
  • A proven track record for crafting insightful strategies and presenting them in a way that inspires clients and creative alike. Case studies and strategy award papers would be good evidence (e.g. Effies, Jay Chiat Strategy Awards, APG, ARF David Ogilvy Awards)
  • Keen ability to navigate originating ideas/brand experiences for well defined business problems and brand challenges
  • A collaborative spirit, shepherding solutions through with other strategists and agency partners – for which there are many exciting capabilities often not found together in typical agency environments.
  • Willingness to roll up the sleeves to help bring great ideas to life, whatever the challenge
  • Proven influence at the CMO level and beyond
  • Persuasiveness and the confidence to excite clients to buy into powerful ideas
    • A reputation for being exceptionally insightful, enterprising, articulate and convincing
    • The wisdom and patience to not try and boil an ocean: This is often about changing a large business from within
      • Willingness to travel as needed – you’re open to new places, new faces and new ideas. DigitasLBi North America has offices in 7 cities and often collaborates and shares resource unlike most networks. 

About DigitasLBi 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.