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Assoc Dir, Creative Strategy


Associate Director – Creative Strategy (Shopper Marketing)

Become a Director at DigitasLBi, a highly caffeinated playground where brilliant minds come together to make bold, award-winning advertising. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. We’re looking for Shopper Marketing expert with a Brand Planning soul to join us as Associate Director of Creative Strategy. In this role, it will be your responsibility to uncover breakthrough consumer insights, help our teams turn them into big creative marketing ideas, and identify high-impact opportunities to raise the bar on how our brands help people shop and buy. It’s not a small or easy task, but it’s a fun and rewarding one. The person who takes it on should be excited about spending about 70% of their time shaking up shopper marketing and creating immersive retail activations, and the other 30% of their time taking on a more cross-channel/branding role. If this sounds like you, and you are looking for a role where growth and development will come in real-time, read on.

Tasks and responsibilities include:

  • Leading the day-to-day shopper marketing work across a portfolio of award-winning brands that make up one of DigitasLBi’s largest accounts
  • Act as champion and muse for the creation of best-in-class retail activations
  • Working in lock-step with the entire team (other Planners, Data Analytics gurus, Media Planners, Tech folks, external partners and more) in order to bring to life strategies and executions that create a seamless brand experience at every point in the consumer journey
  • Proactively determine where and how in-depth insight about the consumer’s attitude and behavior can help make the client’s marketing more successful
  • Identify relevant marketing program implications for the retail space
  • Drive insight into the company new business process for shopper marketing related pitches
  • Translate existing customer insights into relevant marketing program implications
  • Apply innovative research and listening methodologies to create relevant, breakthrough customer insights
  • Partner with our cutting-edge primary researchers, internal analysis group and client data/research organizations to maximize their work’s customer insights
  • Lead team brainstorms that efficiently produce breakthrough insights
  • Create demand for Creative Strategy’s contribution to shopper marketing asks by demonstrating its impact

To qualify, you’ll need:

  • Four year degree (thinking/writing intensive discipline Master’s preferred)
  • 7-9 years of experience in marketing and/or strategic services organizations such as an advertising agency account planning department, brand consultancy, consulting firm or large strategic planning group
  • Significant Shopper Marketing expertise
  • Qualitative research expertise applying innovative qualitative research techniques
  • Familiarity with interpreting and applying quantitative research
  • Ability to discern customer insight and “human truth” from mounds of data
  • Passion and empathy for the customer’s perspective
  • Ability to challenge the team to uncover “what’s in it for the customer”
  • Exceptional writing and communication skills
  • Ability to quickly gain the trust of clients and internal team members at all levels
  • Digital experience and category experience in working on products with long purchase cycles are nice-to-haves
  • Candidate must be open to travel as needed

Got what it takes?  We’re looking for someone who is looking to grow, and we have all the tools to help you do just that.

About DigitasLBi

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.