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Analyst | Data and Analytics

ÜBerblick

Job Title                Analyst 

Department        Data & Analytics

DigitasLBi is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life. The brands we work with are many of the leading players in travel, entertainment and consumer appliances.

To help with this, we’re looking for an outstanding Analyst – Data & Analytics. Someone who’ll help bring customers embrace and execute powerful cross-channel marketing solutions while laying the groundwork for growth. The work is varied – some days, you’ll be clustering client databases to create customer segmentation, others you’ll be reporting on consumer on-site behaviour, others you’ll be conducting social listening to uncover drivers of consumer sentiment.

The Team

Our data team sits at the centre of the DigitasLBi business, because data is the driving force of what we do. Along with partnerships giving us access to exclusive data, you’ll be working with brilliant minds to make bold, award-winning ideas come to life. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.

What You’ll Do

Digital media analytics, customer database analytics, marketing consulting services, social listening, insights and recommendations creation: these are just a few of the ways our team assist clients in making smarter decisions and achieving greater results.

As an Analyst – Data & Analytics, you’ll support clients in constantly improving their relationship-marketing efforts.

Key Responsibilities

  • Conceptualizing, delivering and communicating analytically-driven solutions cantered around digital marketing to help drive results for our clients
  • Supporting the processing and integration of disparate, user-level datasets to provide a unified view of the consumer and drive relationship with brands
  • Consulting with internal data science or data engineering for quantitative best practices and solutions
  • Reporting on campaign and general marketing success from various perspectives and through a variety of channels
  • Tracking marketplace, technology, and consumer demographic trends within and across multiple industries
  • Developing smart, compelling and convincing client presentations that simplify complex solutions
  • Keeping a pulse on the industry and building up knowledge of business strategy issues
  • Conducting primary and secondary research on market trends

 Collaborating with other capabilities to build robust marketing approaches

Skills/Requirements

  • A university education with a focus on maths, commerce, statistics, economics, marketing or related fields
  • 2–4 years of experience in management consulting, data analytics, or insights generation
  • An impressive understanding of the digital environment
  • Stellar communication skills: You’re articulate and concise – both verbally and in writing
  • Outstanding quantitative and research skills and proven data interpretation capabilities
  • Fluency with Microsoft Office and experience with SAS (preferred)
  • Some experience with programming language – SQL, R, Python
  • Exposure to the following platforms will be highly regarded – Google Analytics, Adobe Analytics, Adobe    Target, Google Tag Manager, DTM, Adobe Target, Optimizely, GWI, Hitwise, AudienceView, Crimson Hexagon or similar social listening tools

Please note that DigitasLBi is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

Über DigitasLBi

Wir haben 40 Niederlassungen in 25 Ländern, jeder ein Beitrag zur umzustülpen und definieren die Landschaft von Strategie, Kreativität, Medien und Technologie. Wir sind gepumpt über die Auszeichnungen, die wir verdient haben – cue Titanium Löwen, Gold Bleistifte und macht LinkedIn Most InDemand Arbeitgeber-Liste von 2014 – doch was uns am meisten beflügelt die Menschen wir mit den wir arbeiten arbeiten für Kunden und die ständige Herausforderung, die uns konfrontiert: Herstellung von erstaunlich kreativ, Tag für Tag. Auf große Werte, tolle Leute und tolle Kunden, wir sind stolz darauf, viele tolle Vergünstigungen – Dinge wie flex Urlaubstage, Unterrichtvergütung, Fitness-Studio-Mitgliedschaft Rabatte und Geschenke für die vielen Menschen, die bei uns, 5, 10, 20 gewesen sind Jahre und mehr. Und während feiern wir diejenigen, die von uns stecken haben und uns in die kreative Kraft, die wir heute sind geformt, wir sind immer auf der Suche nach tolle neue Talente helfen uns noch stärker wachsen. Wenn Sie gut ist, komm zu uns.

DigitasLBi ist ein Equal Opportunity Employer.

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