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Analytics Director - CRM


Analytics Director - CRM

DigitasLBi is a digital playground where brilliant minds come together to create award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape. Right now we are looking to bring on an Analytics Director with a CRM focus – someone who has the ability to take ownership, lead and develop our customer data capabilities.

As the Analytics Director you will have 2 key roles; evolve our customer data capabilities and then be the face, front and evangelist of these.

You will be working with a world-class digital data and analytics team, we are looking to grow our customer data expertise including evolving our data strategy offering, establishing our capabilities in database hosting and developing our analytical and operational production.

Whilst we anticipate that the majority of this role will be focussed on CRM, it’s expected that the successful applicant will also work closely alongside data leads from other areas of DigitasLBi to evolve a cohesive data offering across media, platforms and CRM.

Sounds like you? Read on…

What you’ll be doing

  • Lead, direct and grow the team
  • Design the process to drive insights from all forms of first party data, increasingly by use of 2nd and 3rd party data to enrich our understanding of customers at an individual, behavioural level
  • Create data-first loyalty and CRM strategies that change business results
  • Provide thought leadership around the changing data landscape, convergence, big data, implications, GDPR etc.
  • Offer a consultancy approach to data structure, architecture, management and storage solutions etc.
  • Work closely with our technology team to ensure our data strategy operates across media, platform and CRM functions
  • Integrate with our data science and analytics teams to manage the execution and delivery of the Customer Data strategies recommended for best-in-class output
  • Educate and the expanded data team on CRM practices to expand and enhance customer data strategies

What you’ll bring

  • 7+ years of business experience in marketing, strategy, operations, and leadership
  • Evolved an agency’s point of view and approach to customer data
  • Leading large scale complex data-driven programmes
  • Exceptional management experience of not only running but growing a successful data driven team
  • Experience of working with the major technology platforms (e.g. Adobe Campaign, Eloqua, Salesforce ExactTarget, Marketo)

What we’ll bring

A unique chance to work with great clients in an award winning digital agency where data is at the heart of what we do. You’ll have the opportunity to work with creatively minded people who make brands count and continue to produce amazing work for clients.

An excellent opportunity to join a thriving and growing Data department working with talented people whilst giving you the tools to develop.

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, nationality, gender, sexual orientation, age, marital or disability status.

If you’re keen on applying hit the ‘apply now’ link or reach out to me at chris.woolfenden@digitaslbi.com and connect with me on LinkedIn here http://bit.ly/2lDHLQJ

Über DigitasLBi

Wir haben 40 Niederlassungen in 25 Ländern, jeder ein Beitrag zur umzustülpen und definieren die Landschaft von Strategie, Kreativität, Medien und Technologie. Wir sind gepumpt über die Auszeichnungen, die wir verdient haben – cue Titanium Löwen, Gold Bleistifte und macht LinkedIn Most InDemand Arbeitgeber-Liste von 2014 – doch was uns am meisten beflügelt die Menschen wir mit den wir arbeiten arbeiten für Kunden und die ständige Herausforderung, die uns konfrontiert: Herstellung von erstaunlich kreativ, Tag für Tag. Auf große Werte, tolle Leute und tolle Kunden, wir sind stolz darauf, viele tolle Vergünstigungen – Dinge wie flex Urlaubstage, Unterrichtvergütung, Fitness-Studio-Mitgliedschaft Rabatte und Geschenke für die vielen Menschen, die bei uns, 5, 10, 20 gewesen sind Jahre und mehr. Und während feiern wir diejenigen, die von uns stecken haben und uns in die kreative Kraft, die wir heute sind geformt, wir sind immer auf der Suche nach tolle neue Talente helfen uns noch stärker wachsen. Wenn Sie gut ist, komm zu uns.

DigitasLBi ist ein Equal Opportunity Employer.