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Sr Creative Strategist

ÜBerblick

Senior Creative Strategist

At DigitasLBi, a diverse set of great minds come together to create bold, brave advertising and other innovative marketing products and services for a diverse range of clients. We use data-informed and culturally-inspired insights for strategies that guide the efforts of creative, technology, data and media specialists – a truly integrated offering. Together we exist to make brands count in the everyday lives of people and strive to disrupt the conventions of the marketing landscape with an innate understanding of the digitally connected consumer.

Right now, we’re looking for a brand-minded Senior Creative Strategist to join the team driving forward one of our biggest and most-awarded accounts—someone who can identify transformative insights and weave them into powerful strategic stories that inspire the creative process and get us to great work that works effectively for our clients and their brands.

Sound like you? Read on…

What you’ll do: 

In this role as Senior Creative Strategist, you’ll work on integrated campaigns for 2-3 brands in a client portfolio – including TV, Video, CRM, Shopper/Retail, print, digital display and social /digital content programs. As a key player in the client’s lead AOR, you’ll author the overarching strategy and collaborate with the in-house DigitasLBi media/ channel planning capability, and DnA (Data & Analysis) practitioners, to offer the client a more complete solution to their communications needs.

Day to day, your responsibilities will include:

  • Leading the strategic thinking for the brand, particularly when it comes to planning and activating communications programs.
  • Identifying and defining key brand, consumer, competitive and communication challenges along the Consumer Decision Journey - and how our work can address them in innovative ways.
  • Inspiring integrated creative/tech/media teams to address those challenges with their respective solutions.
  • Collaborating with our DnA (Data & Analysis) team to spot strategic opportunities, fuel creativity, and measure/track the commercial impact before making optimization recommendations.
  • Contributing to the overall thought-leadership program within the Strategy department for internal inspiration and understanding, as well as client learning and development.
  • Taking on responsibility for creation of various award submissions on your respective brands, including those for creative, strategy and effectiveness award shows.

Who you are: 

We’re looking for a talented manager-level Senior Creative Strategist who’s both talented and fun to be around, and usually comes with:

  • A four-year college education and 5 to 8 years of marketing communications experience, preferably working in Account Planning/Brand & Creative Strategy role.
  • Some track record of success, being able to demonstrate value and impact in previous strategy roles.
  • Creative and sometimes-scrappy researcher, who looks in unexpected places for the answer. 
  • A critical thinking brain powered with the tenacity and grit to sort the good from the great and champion the best ideas all the way to market.
  • Infectious passion for creativity and the smarts to make it happen.

Is that you? Let’s talk.

About DigitasLBi 

We have 40 offices in 25 countries, each one helping to upend and redefine the landscape of strategy, creativity, media and technology. We’re pumped about the accolades we’ve earned – cue Titanium Lions, Gold Pencils and making LinkedIn’s Most InDemand Employer List of 2014 – but what energizes us most is the people we work with, the clients we work for and the never-ending challenge that confronts us: Producing amazing creative, day after day. On top of great values, great people and great clients, we’re proud to offer many great perks – things like flex vacation days, tuition reimbursement, gym membership discounts and anniversary gifts for the many people who’ve been with us 5, 10, 20 years and more. And while we celebrate those who’ve stuck by us and shaped us into the creative force that we are today, we’re always looking for great new talent help us grow even stronger. If that’s you, well, come join us.

DigitasLBi is an equal opportunity employer.