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September 1, 2016 • Copenhagen, Denmark

Radisson Blu is live with global ‘Paper City’ campaign

Designed and crafted down to every meticulous detail; The world leading hotel group, Radisson Blu has launched their most sophisticated campaign to date, Paper City, and DigitasLBi Nordics is behind it.

6 artists, 70 square meters of paper, 20,000 exacto knives and 750 hours of meticulous folding. And no paper cuts were suffered in the making. Combing the design, details and handcrafted skills Radisson Blu presents an interactive game that draws upon five real life Radisson Blu destinations.

“It allows users the opportunity to explore some of our unique locales and draws upon themes of both the destination as well as our brand including arts, architecture, food and drink, technology and wellness.”

“Paper City was inspired by the brand’s passion for design and global destinations,” said Rose Anderson, vice president, branding Radisson Blu. “It allows users the opportunity to explore some of our unique locales and draws upon themes of both the destination as well as our brand including arts, architecture, food and drink, technology and wellness.” 

After completing the Paper City game, players may enter for a chance to win a trip around the world. The grand prize includes up to 30 nights at any five Radisson Blu hotel destinations and airfare for two.

Paper City was designed and constructed by six artists using real paper. The build took over 750 hours and was then photographed, filmed and transformed into a 3D game environment that invites users to explore and identify five real cities hidden within based on a set of themed clues. A behind the scenes video detailing the design and construction of Paper City can be viewed here.