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June 15, 2016 • Gothenburg, Sweden

DigitasLBi creates global VR experience for OnePlus 3 launch

DigitasLBi creates global VR experience for OnePlus 3 launch

OnePlus, the global technology start-up, is launching its third flagship smartphone – in virtual space. Behind this creative and break-through use of virtual reality technology is the combined efforts of creative and technology professionals from DigitasLBi. 

“The Loop” is the name of the VR experience that creates a mélange of never-ending animations in a virtual space station high above the Earth’s surface. While inside The Loop, users can explore many of the key features of the new OnePlus 3, and even order the smartphone in the virtual world – and then have it delivered to the real one.

“To create the most realistic and immersive experience possible, we’ve employed a number of innovative, never-before-seen, usages of CGI and 4D technologies, as well as 360° films,” - Rasmus Frandsen, Creative Director

“To create the most realistic and immersive experience possible, we’ve employed a number of innovative, never-before-seen, usages of CGI and 4D technologies, as well as 360° films,” explains Rasmus Frandsen, Creative Director at DigitasLBi Nordics. “Together, these create an experience designed to excite the global community of OnePlus fans, as well as tech enthusiasts.”

“Last year OnePlus held the first-ever product launch in VR. This time with The Loop, we’re taking things a step forward by pushing accessible VR technology to its outer limits,” said Carl Pei, Co-founder and Head of Global at OnePlus. “It’s going to go down in history as the first global shopping experience in VR!”

The OnePlus 3 launched on June 14, 2016, and The Loop can be downloaded from Google Play and the App Store. For the first 2.5 hours OnePlus 3 could only be ordered from inside The Loop.

The trailer can be seen here

The VR app can be downloaded here