Smakis, a family-owned, organic fruit juice maker in Sweden, is stepping up to help save the bees with a new integrated campaign called 'Plant a Smakis' created in partnership with DigitasLBi Nordics. The initiative launches a specially developed new flavour that contains a dash of every bee’s favourite nectar – lemon balm.
The second time over a 12-month period, DigitasLBi has been named a “Leader” in Digital Customer Experience and Digital Product Innovation by IDC MarketScape research, a top global analyst firm.
DigitasLBi appoints Karen Ruudh as Managing Director for the agency’s Gothenburg office. The appointment follows a consolidation of the agency’s five offices across Sweden, Norway and Denmark into DigitasLBi Nordics. Karen Ruudh takes over the reigns from Pierre Renhult, who will now focus his attention on the Nordic organisation
Swedish chainsaw brand Husqvarna worked with DigitasLBi Nordics to create a virtual reality chainsaw game to give wannabe lumberjacks a look at what it might be like to unleash their inner Paul Bunyan. They named it "Limberjack."
Aussies protective of data, seek the opinion of friends & use wearables when shopping
Danish industry news Bureaubiz introduces the new MD for DigitasLBi Copenhagen, Mari-Ann Herloff Mortensen, one of the leading digital marketing advisors in Denmark. (in Danish)
For the launch of OnePlus 3 —the third flagship smartphone created by OnePlus—the China-based company created a VR experience that brought viewers to a space station where they could learn about the latest features of the flagship phone.
Leading Danish business paper Berlingske Business interviews DigtiasLBi Nordics CEO Bettina Sherain on virtual reality’s entry into advertising, and how V-commerce can become the ultimate shopping experience. (in Danish)
All three of the Publicis.Sapient platform’s digital brands—Razorfish, DigitasLBi and SapientNitro—have been named Leaders in Gartner’s Magic Quadrant for Global Digital Marketing Agencies, 2016.