North America work American Express American Express wanted to take Small Business Saturday (SBS), the annual event that’s helped to transform the way America thinks about small business, further than ever before. Taco Bell To truly stand out, Taco Bell knew it couldn’t just throw another concert. They had to pull off something at SXSW that no brand had ever done before. Motorola With the marriage of media, technology, and creative, we created a first of its kind interactive experience. NYSE Euronext To bring its innovations to the forefront and to inspire companies to list (and stay listed), DigitasLBi partnered with the NYSE to leverage the exchanges’ 225-year-old heritage. Cessna DigitasLBi created a new Cessna.com: an engaging, innovative site that leveraged the latest technologies, including augmented reality and immersive multi-media galleries. Delta Historically, Delta’s holiday greeting has been targeted to SkyMiles members and distributed via email. In 2013, Delta wanted to distribute a heart-felt message of holiday cheer to a broader, global audience.