Plume Labs and DigitasLBi launch Pigeon Air Patrol, London’s first ever flock of pollution-monitoring pigeons
Pigeons wearing pollution-monitoring devices will report back via Twitter
Plume Labs , a technology company that helps consumers track and reduce their exposure to air pollution, is to launch the first ever flock of pollution-monitoring pigeons across London. The initiative was created in partnership with global marketing and technology agency DigitasLBi with support from industry partners Twitter and aims to raise awareness of air pollution.
Over the course of three days, Plume Labs and DigitasLBi are..