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International Committee of the Red Cross launches shocking ad revealing human cost of ignoring the Geneva Conventions

- 60-second film, ‘Victory by Any Means’, illustrates terrifying human cost of ignoring Geneva Conventions and aims to raise awareness of international humanitarian law - Hardest-hitting campaign ad of its kind from the ICRC Watch Victory By Any Means The International Committee of the Red Cross (ICRC) has today launched a campaign which illustrates the terrifying human cost of ignoring the Geneva Conventions and aims to raise awareness of international humanitarian law. The 60-second film , which..

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