What consumers want in 2015: multi-screen experiences, personalisation and social shopping

-  DigitasLBi‘s 2015 Connected Commerce study of retail trends reveals a significant rise in the use of connected devices, including wearables, and an increase in social commerce; urges retailers to personalise the shopping experience in order to boost sales www.digitaslbi.com/connectedcommerce2015 April 23rd, 2015  – Shoppers around the world now expect omnichannel, multi-screen experiences from brands and retailers, with the average consumer using a total of five devices when making a purchase – a..

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