Racing driver Simona De Silvestro and DigitasLBi sign global partnership

Amsterdam:  Starting 2015 Simona De Silvestro is expected to make her debut as full time Formula 1 pilot, the first female to do so since Lella Lombardi in 1976. Today she signed a global partnership with marketing and technology agency DigitasLBi. The collaboration will revolve around BrandLIVE. This brand new proposition combines real time social content strategies and raw creativity with the agility of a newsroom. Imran Safiulla, Managing Director of Racing 78 GmbH and Manager of Simona De..

Read more