Connected Commerce – A Snapshot of the Modern Shopper

Consumers worldwide are increasingly using multi-platform devices, especially mobile, to enhance their in-store shopping experience. To guide brands through the new consumer shopping journey, DigitasLBi has conducted a first-of-its-kind, international (USA, United Kingdom, France, China, Singapore, Germany, Spain, Italy, the Netherlands, Sweden, Denmark, Belgium) survey of the latest trends in multi-platform shopping. The study reveals surprising new shopping habits and influences that have transformed how, where, and why we buy.

Key findings:
  • Smartphones and m-commerce take center stage
  • New role of point of sales and emerging shopping behaviors: ROPO and Showrooming
  • Social media’s influence and social sharing practises vary widely, with China leading


View the global infographic

Download the global survey