E.ON
E.ON Energy Fit

Insight

Simply telling people that energy saving is important wasn’t enough. Research showed that when it comes to reducing energy use, people don’t know where to start, nor what savings they can make. We needed to give them the tools to enable them to save energy and money.

Creation

EnergyFit is a personalised behaviour change programme that helps people understand where they spend energy in their homes and how they can start saving. A simple survey assigns people an Energy Fit Indicator (EFI). Based on the EFI, their Dashboard gives energy saving tips and assigns achievable goals. Everything is available on mobile too, so that it’s easy to stay on top of energy consumption every step of the way.

Distribution

Within six weeks of the launch 75,000 people had completed the survey, and were duly rewarded with personalised energy goals.

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