Our global work American Express American Express wanted to take Small Business Saturday (SBS), the annual event that’s helped to transform the way America thinks about small business, further than ever before. Anne Frank How can people explore Anne Frank’s life digitally, without actually visiting the Secret Annex in Amsterdam – the place where she went into hiding and wrote her diary during World War II? AstraZeneca Technology is transforming healthcare. While patients drown in a sea of online information (not all of it accurate), the healthcare industry is struggling to adapt. Coca-Cola We wanted to get teens around the world involved in London 2012 and sharing Coca-Cola’s Olympics content. Comcast How could we establish Xfinity by Comcast as Your Home for the Most Live Sports in the US? Delta Delta Airlines wanted to inject some real fun and interest into the global Christmas message to their Skymiles members. E.ON How can we help people use less energy in their day-to-day lives? eBay eBay wanted to thank millions of users across the globe for their continued support. Lloyds TSB How can we take Lloyd’s TSB’s banking into the digital age? Macmillan How can we raise awareness of cancer-related ‘fuel poverty’ – and get the UK public and politicians to understand the problem? Sony How could we introduce the Sony Xperia phones to a larger audience, without getting bogged down in feature-wars over mega-pixels and battery life? Sprint How do we get moviegoers to turn their phones off before the opening credits roll…and get them excited to turn their phones on during the closing credits? Volvo Volvo needed a new digital presence that could represent the brand globally, while still allowing enough control for their local markets. Zwitsal How could baby brand Zwitsal capitalise on its fans demand for a Zwitsal fragrance in the digital realm?