Thalys let you discover the Sounds of Paris on Instagram
Thalys is not just the unique high-speed train experience between main cities of Belgium, France, Netherlands and Germany.
Some months ago, Thalys already invite us to travel those cities in an original way, with the movie "Sounds of City" broadcasted in move theaters and web in France, Belgium and Netherlands, through an epic sound ballad.
Today, the sound exploration takes a new digital and social dimension : on Instagram, Thalys invites you to discover litteraly the sounds of Thalys by surfing the city map.
Developed by DigitasLBi Brussels and conceptualized by RosaPark Paris, the campaign "Thalys Sounds of Paris" brings you through Paris map, discovering the daily sounds of the city districts. A total of 27 "sounds of Paris" are spreaded over the map.
The discovery is part of a promotional campaign allowing participants that will discover the weekly "hidden" sound to win a duo-ticket to one of Thalys destinations in Europe.
The campaign will be supported by Thalys own media channels and on social media channels.