E-commerce and e-service integration
To keep up with the ever-changing online environment and the ever-present competition, Shurgard needed to review its local websites, taking into account the need for flexibility, multi-device accessibility and campaign optimisation.
This project had important IT requirements linked to the integration with Shurgard’s back office. At the same time, Shurgard is also committed to the continuous improvement, which implies and close follow-up of the user experience and the conversion funnel.
To break away from competitors and to increase the customer commitment on the web, it was decided to openly publish prices and to allow online reservations. This is unique for the sector in Europe.
Besides new business processes and improved usability, the project required also extensive integration with back-end systems, complex monitoring, customized google map integration and mobile development.
In view of the continuous improvement, an eyetracking test was performed to optimise the conversion funnel. This gave consumer insights that regular user tests would not have revealed.
DigitasLBi managed the project from A to Z 'hand-to-hand' with Shurgard in an iterative and participative approach. The client was extremely satisfied with the collaboration model and the perfect fit between DigitasLBi and the Shurgard IT team.
Shurgard has been voted Sitecore Site of the Year 2012 in the category “User Experience”.