BNP Paribas

BNP Paribas
Cash Management


DigitasLBi started by redefining the business insights for Cash Management, restating the main added value of BNP Paribas for their clients: knowledge.

By building up the appropriate content marketing strategy, this knowledge could be distributed, shared, commented and spread across this high-demanding target audience.


DigitasLBi has created a new content platform for Cash Management that gathers all expert advice.

A central point of information that offers a mix of experts unique viewpoints, vision and interviews.

Fluid, responsive, beautiful and sleek.

Available anywhere, any time, on any device.  

Designed with the customer in mind,

who is always in search of information.


To guide the treasurers and CFO’s to this platform, we have set up the appropriate search marketing (SEO/SEA) and social campaigns. 

We are continuously measuring results so that we can build always new insights. 

And keep spreading BNP Paribas Cash Management unique expertise

… across the finance community.

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