Antargaz

Antargaz
Renewed site for Antargaz

Insight

Antargaz Benelux (www.antargaz.be) is operated from Brussels. For the Benelux operation, it had 3 different websites: Belgium, the Netherlands & Luxembourg. This created inefficiencies in terms of content creation and content updates. Moreover the previous website was not in line with the brand identity.

The challenge was to bring Antargaz to the next level by creating an online identity and presence that would reflect their positioning in the market and attract new potential customers.

Creativity

In a first phase, DigitasLBi developed a new graphical design and a common website structure. The 3 websites were migrated under a unique CMS. Drupal was chosen because it can handle easily multi-sites and multilingual functionalities. The CMS interface also has a low tech-impact.

There was full integration of multimedia and social media networks like flickr (for photo albums) and Youtube (for videos).

Distribution

The result of the migration under the unique CMS enabled Antargaz to control and manage all their content themselves (product info, price lists, news, events, photo galleries, etc . . .) in 3 languages (www.antargaz.be, www.antargaz.nl, www.antargaz.lu).

Next to this efficient content management, DigitasLBi Belgium integrated a Store Locator into the site.

DigitasLBi built a solid, flexible, future-proof foundation. Antargaz is preparing an extension of their offering. DigitasLBi will continue working as Antargaz’ digital partner to further develop the website and to extend it with e-services for their customer base.

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